By Summerfield Marketing Team. Online marketing is the #1 source of leads for apartment communities, but how do you know where your dollars are best spent? Data. In order to optimize your marketing spend, you need to collect data on where your qualified leads are...
By Summerfield Marketing Team. Marketing your apartment is an essential part of the property management process. To effectively market your multifamily property, there are many marketing tactics that you can use today to rent more apartments. It’s all about...
By Patty Webster, Portfolio Manager, Summerfield Management It is one of the eternal struggles in property management, how can we drive more leads without going over the advertising budget? I get asked all the time by our clients for cost effective ways to drive more...
By David R. Cohen, Portfolio Manager, Summerfield Management. For more information, contact Robert Parmar In the olden days of property management, drive-by/walk-by traffic was paramount. Being on a desirable street or in a good area meant higher traffic volume which...
The promise of this article is simple: to help you reduce your vacancy rate, boost your rent roll, and maximize your cash flow by adhering to the property management best practices of the pros. If you’re just getting started in rental property investing, these ideas...
By Marketing Team. For more information, contact Robert Parmar As we move into the future, generational changes are affecting the way we market and operate apartment communities. With Generation Z renters already seeking rental housing, it’s essential to develop...
