Are you throwing good money after bad?

May 18, 2022

Are you throwing good money after bad

By Marketing Team. For more information, contact Robert Parmar

Online marketing is the #1 source of leads for apartment communities, but how do you know where your dollars are best spent?
In order to optimize your marketing spend, you need to collect data on where your qualified leads are coming from.
Maybe your website is doing the heavy lifting? Maybe it’s Facebook ads or another social site? 
You. Need. To. Know.

Because if you’re not monitoring where your qualified leads are coming from, you might be wasting money advertising on platforms that don’t produce results.

Collecting and analyzing the data will allow you to redirect your marketing dollars into the right channels and maximize the number of leads that convert into leases. Cha-ching!

Analytics can provide a lot of what you need to optimize your marketing dollars, but there’s another element you might be forgetting…

On-site staff.

A well-trained staff is the key that will win or lose the conversions game.

Are your on-site staff properly trained on how to convert the leads you spent good money digging up?

If not, you might end up snatching defeat from the jaws of victory. No one likes to lose ugly like that.

We give our all to provide our clients with a better property management experience. If you enjoy reading our content, you are going to love working with us because we don’t just talk a good game; we deliver.

Tracking and optimizing your marketing dollars and training staff on how to convert leads into leases are just some of Summerfield’s SOPs.

We go the extra mile for our clients and we’d love the opportunity to make your marketing dollars work hard for you, too.

When you’re ready for a better property management experience, you know who to call.


Robert Parmar

Southeast Region





Trevor Manning

Northwest Region




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Summerfield specializes in the management of apartment properties that are approximately 125 units or larger, and is licensed to manage in Washington, Oregon, Idaho, Florida, Georgia, & South Carolina.

If you would like to discuss additional specifics of our management program, please reach out to our Managing Director, Robert Parmar at or call 770-628-5943.

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