Are you throwing good money after bad?

June 19, 2024

By Summerfield Marketing Team.

Online marketing is the #1 source of leads for apartment communities, but how do you know where your dollars are best spent?

Data.

In order to optimize your marketing spend, you need to collect data on where your qualified leads are coming from.

Maybe your website is doing the heavy lifting? Maybe it’s Facebook ads or another social site?

You. Need. To. Know.

Why?

Because if you’re not monitoring where your qualified leads are coming from, you might be wasting money advertising on platforms that don’t produce results.

Collecting and analyzing the data will allow you to redirect your marketing dollars into the right channels and maximize the number of leads that convert into leases.

Analytics can provide a lot of what you need to optimize your marketing dollars, but there’s another element you must not forget…

On-site staff.

A well-trained staff is the key that will win or lose the conversions game.

Are your on-site staff properly trained on how to convert leads?

If not, we guarantee you, leasing opportunities are being lost, no one likes to lose ugly like that.

We give our all to provide our clients with a better property management experience. Tracking and optimizing your marketing dollars and training staff on how to convert leads into leases are a Summerfield priority.

We go the extra mile for our clients and we’d love the opportunity to make your marketing dollars work hard for you.

Please email or call one of us below at any time if you would like to learn more about our property management program.

Robert Parmar

Southeast Region

rparmar@smfield.com

770-920-3055

Trevor Manning

Northwest Region

tmanning@smfield.com

503-867-5214

Summerfield specializes in the management of apartment properties that are approximately 75 units or larger, and is licensed to manage in Washington, Oregon, Idaho, Montana, Florida, Georgia, North Carolina & South Carolina.

If you would like to discuss additional specifics of our management program, please reach out to our Managing Director, Robert Parmar at rparmar@smfield.com or call 770-628-5943.