By Operations Team. It’s Business 101 to want your property run efficiently. But what does that look like at the site level and how can you assess whether you’re winning or losing the battle? Two words: people + processes. Let’s start with the people. Take a moment...
By Summerfield Marketing Team. Online marketing is the #1 source of leads for apartment communities, but how do you know where your dollars are best spent? Data. In order to optimize your marketing spend, you need to collect data on where your qualified leads are...
By Summerfield Marketing Team. Marketing your apartment is an essential part of the property management process. To effectively market your multifamily property, there are many marketing tactics that you can use today to rent more apartments. It’s all about...
Maximize Your Rent Roll Your rent roll refers to the total gross rental income you receive from your investment properties. Income property is one of the biggest sources of passive income. As a property investor, one of your primary goals is to learn how to grow your...
By Accounting Team. For more information, contact Robert Parmar Asset Management is about making money. Errors in tenant leases translate to a loss in your asset’s bottom line. When we take over a property, our first action as the new Management company is to conduct...
By the Operations Team, Summerfield Managment You’re managing multiple assets in multiple locations. Transaction volume is high at every building and it’s easy for mistakes to go unnoticed. Consider this common (and costly) example. Your property management company...
