By Marketing Team. For more information, contact Robert Parmar
As we move into the future, generational changes are affecting the way we market and operate apartment communities. With Generation Z renters already seeking rental housing, it’s essential to develop marketing tools and operational amenity packages for this younger demographic. At Summerfield, we understand the need to evolve to stay relevant and meet the expectations of these new generations.
With strong connections to technology and social media, Gen Z prefers solitude over personal interactions and expects instantaneous information at their fingertips. They rely on voice-controlled devices to manage household amenities and smart technology is their preferred norm.
In order to meet these expectations, we have evolved our marketing to include:
- Attractive, strong-looking websites
- 3-D floor plans
- Drone footage
- Matterport Virtual tours
- SEO-rich website content
To bridge the gap between current operations and those that the next generation will expect, Summerfield has also adopted an end-to-end digital leasing experience including,
- ID Verification
- Lease execution
- Electronic payment
Once they become a tenant, we provide a host of interactive services via our resident portal powered by industry leader Yardi RentCafé. This allows them to interact with their community staff in a variety of ways from their mobile phone.
We’re working with our owners to add amenities they find attractive which boost occupancy and, in some cases, even lowers operating expenses:
- Smart thermostats that can be controlled on the resident’s phone
- Energy-efficient LED light fixtures
- Fitness centers with smart devices
- Keyless entry
- Speech-enabled controls
- USB outlets
- High-speed Fiber Internet
At Summerfield, we strive to offer a better property management experience that meets the needs of both current and future generations.