Does Your Website Measure Up?

April 4, 2022

Table of Contents

By Marketing Team. For more information, contact Robert Parmar

Prospects go to your website for one reason; to learn about your community.

Are you sharing the right information in the right way or are you losing leads you could have converted into leases?

Review the checklist below to find out.

Is your website mobile friendly?

The data below proves you’re not in the game without a mobile-friendly website.

60% of all Google searches originate from a mobile device
91% of all tenants expect to use a smartphone when searching for their next apartment

If your website isn’t mobile-friendly, it’s time for an update.

Is your website easy to navigate?

Floor plans, pricing, amenities, pet policy, etc. should be one click away.

Pro Tip: Include interactive floor plans. 3D floor plans increase engagement and help prospects visualize their living experience.

Do you have strong visuals?

Images and videos need to represent the emotions and lifestyle a tenant hopes to experience while living in your community.

Pro Tip: Hire a professional. Photographers and videographers know how to produce imagery that communicates a clear, compelling message.

Are you leveraging technology?

The pandemic gave technology a chance to shine in our industry. Virtual tours and chatbots have since proven cost effective at helping prospects move from interest to action.

The easiest way to ensure prospects receive all of the above is to partner with a vendor that specializes in apartment websites. Summerfield’s website partner does, and also includes additional services you might not realize you need, like SEO optimization and software that automatically updates vacancies and asking rents.

Is your property management company working this hard to generate leads and sign leases? We’re getting great results for our clients, and we’d love to talk to you about offering you a better property management experience.

Call us or send a text to start the conversation.

Robert Parmar

Southeast Region

rparmar@smfield.com

770-920-3055

Trevor Manning

Northwest Region

tmanning@smfield.com

503-867-5214

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Summerfield specializes in the management of apartment properties that are approximately 125 units or larger, and is licensed to manage in Washington, Oregon, Idaho, Florida, Georgia, & South Carolina.

If you would like to discuss additional specifics of our management program, please reach out to our Managing Director, Robert Parmar at rparmar@smfield.com or call 770-628-5943.