By Marketing Team. For more information, contact Robert Parmar
Increase your number of leases signed by reducing response time to incoming leads. Summerfield uses Lead Management software to do that and more.
By implementing Lead Management software, leasing staff are able to manage leads arriving via multiple channels (such as property’s website, social media profiles, and internet listing services) via a centralized hub, decreasing response time and increasing the number of leads turned into leases.
Increased speed
The longer someone takes to respond to an inquiry, the lower the probability of signing a lease. Property management is a competitive industry, so if you want to sign more leases you need to respond quickly. Using a centralized Lead Management dashboard provides leasing agents with prospect contact information so they can respond fast.
Better communication
Back and forth dialogue is available through a dashboard, whether the preferred form of communication is email, text message, instant message, or phone. Data is saved to the prospect’s profile so anyone on the leasing staff can quickly read communication logs or important notes (e.g., preferred move-in date, rent range, required bedrooms) and provide assistance accordingly.
Greater agility
Centralized data also allows for team-wide coverage in case a vital leasing staff member is out of the office or unavailable (especially important in the current COVID-19 climate). This service also allows a portfolio manager to keep virtual eyes on their site staff to make sure their team is properly doing their job when it comes to lead management.
Insight via reports
Besides speeding up communication and maintaining organized prospect data, another benefit provided by Lead Management software is the ability to generate custom reports on lead activity. While there are dozens of reports offered, below are three we recommend for increasing the number of leases signed:
Lead Management software is the key to effectively managing your leads so you can sign more leases. Curious how Summerfield can help with this and more? Contact us.
We are frequently asked how Summerfield Management handles important issues facing the Multifamily industry.
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Summerfield specializes in the management of apartment properties that are approximately 125 units or larger, and is licensed to manage in Washington, Oregon, Idaho, Florida, Georgia, & South Carolina.
If you would like to discuss additional specifics of our management program, please reach out to our Managing Director, Robert Parmar at rparmar@smfield.com or call 770-628-5943.
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