By the Property Management Team, Summerfield Management It’s Business 101 to want your property run efficiently. But what does that look like at the site level and how can you assess whether you’re winning or losing the battle? Two words: people + processes. Let’s...
by the Portfolio Management Team, Summerfield Management As inflation rises, you’re going to need to cover increased costs and protect your ROI by raising rents. When On-site Staff see increases as unfair to Tenants, it can leave the entire community in a state of...
By the Marketing Team, Summerfield Management If there is one way the pandemic benefitted the property management industry, it was by normalizing virtual tours. Sure it’s nice to have a model unit, but the world has changed, and prospective tenants no longer expect to...
By the Marketing Team, Summerfield Management Survey after survey, the results are the same. The #1 reason tenants renew? Value of rent. Yawn. But are you aware of the #2 reason? It’s easy to hyper-focus on reason #1 and miss the incredible opportunity presented by...
By the Human Resource Team, Summerfield Management If you’ve owned your property for at least a year, you’re familiar with the high cost of employee turnover. Without stable on-site staff, revenue, productivity, and morale all take a hit. Often the solution proposed...
By the Marketing Team, Summerfield Management Online marketing is the #1 source of leads for apartment communities, but how do you know where your dollars are best spent? Data. In order to optimize your marketing spend, you need to collect data on where your qualified...
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