Model Units

Model Units

By the Marketing Team, Summerfield Management If there is one way the pandemic benefitted the property management industry, it was by normalizing virtual tours. Sure it’s nice to have a model unit, but the world has changed, and prospective tenants no longer expect to...
The #1 Strategy for Scaling Lease Renewals

The #1 Strategy for Scaling Lease Renewals

By the Marketing Team, Summerfield Management Survey after survey, the results are the same. The #1 reason tenants renew? Value of rent. Yawn. But are you aware of the #2 reason? It’s easy to hyper-focus on reason #1 and miss the incredible opportunity presented by...
The Surprising Solution to Employee Turnover

The Surprising Solution to Employee Turnover

By the Human Resource Team, Summerfield Management  If you’ve owned your property for at least a year, you’re familiar with the high cost of employee turnover. Without stable on-site staff, revenue, productivity, and morale all take a hit. Often the solution proposed...
Are you throwing good money after bad?

Are you throwing good money after bad?

By the Marketing Team, Summerfield Management Online marketing is the #1 source of leads for apartment communities, but how do you know where your dollars are best spent? Data. In order to optimize your marketing spend, you need to collect data on where your qualified...