Prospects go to your website for one reason; to learn about your community. Are you sharing the right information in the right way or are you losing leads you could have converted into leases? Review the checklist below to find out. Is your website mobile friendly?...
By the Marketing Department, Summerfield Management Have you seen these recent survey results from apartments.com? Survey says 98% of renters read online reviews and 96% consider those reviews influential. Yep, managing your online reputation just became mandatory!...
By Marketing Team. For more information, contact Robert Parmar If there is one way the pandemic benefitted the property management industry, it was by normalizing virtual tours. Sure it’s nice to have a model unit, but the world has changed, and prospective tenants no...
By the Marketing Team, Summerfield Management Survey after survey, the results are the same. The #1 reason tenants renew? Value of rent. Yawn. But are you aware of the #2 reason? It’s easy to hyper-focus on reason #1 and miss the incredible opportunity presented by...
By Marketing Team. For more information, contact Robert Parmar Online marketing is the #1 source of leads for apartment communities, but how do you know where your dollars are best spent? Data. In order to optimize your marketing spend, you need to collect data on...
By Marketing Team. For more information, contact Robert Parmar Prospects go to your website for one reason; to learn about your community. Are you sharing the right information in the right way or are you losing leads you could have converted into leases? Review...
